![]() The translator reported payment of $255 for a 110-minute film for a local streaming service, and that such low pay, often accompanied by short deadlines, can result in a shoddy final product. That’s probably due to the show’s success.” “For example, you can tell that the quality of subtitles in season two of Netflix’s Kingdom has improved drastically compared to season one. “Streamers seem to pay better attention to series that are more successful, but given the enormous quantities they are delivering, they can’t seem to maintain the same quality for every production,” says an experienced Korean-to-English subtitler (who asked not to be named because of ongoing work with the platforms). “He understands well the importance of subtitle translation, and he gave me a lot of guidance about what aspects of the original dialogue to emphasize.”īut such attention to detail and collaborations with directors are rare luxuries, particularly in the high-volume realm of the streaming platforms. “I had very detailed discussions with director Bong while working on the translation of Parasite,” explains Paquet. Darcy Paquet, a Seoul-based film critic, lecturer and occasional actor, was brought in for the subtitles and given lengthy notes from the director before he began. Netflix’s megahit has suffered through comparison to another Korean success story, Bong Joon Ho’s Oscar winner Parasite, which industry insiders point to as a case study in how to do subtitling right. Such issues arose in Squid Game, where the Korean word “oppa,” used by women to address an elder brother or man a few years their senior, became “old man” and “babe” in different scenes, while “ajumma,” which refers to a middle-aged married woman, was translated as “grandma.” Unsurprisingly, given the scale of the show’s success, Netflix took a fair measure of heat on social media from bilingual viewers worldwide over the clumsy treatment of Korean cultural nuances. These have no direct equivalent in English or many other languages, creating headaches for those translating across them. In East Asian languages, for example, there are terms used specifically for older and younger siblings, and aunts and uncles, which also have culturally specific meanings when applied to people outside the family. The task is difficult enough when the meaning is straightforward - but when translating across cultures, it seldom is.Īs complex expressions of language, scripts often contain words that don’t translate well, jokes that don’t travel, cultural references that are meaningless to outsiders, and even concepts that have no equivalent in other countries. Workers in the field are generally required to limit the length of their subtitles to approximately half the number of letters or characters that are available for an audio dubbing script, but they also are expected to retain the full meaning of dialogue while making it so easily readable that it doesn’t detract from the enjoyment of the onscreen action. ![]() There is a widespread lack of appreciation in the industry for just how challenging the work of a subtitler can be, insiders say. So we’re constantly working to improve them.” More information about HERMES can be found on the Netflix Tech Blog.Emanuele Crialese on 'L'Immensità,' Penelope Cruz and Transgender PoliticsĪsked about its quality control, a Netflix spokesperson told The Hollywood Reporter, “Generally, we think our subtitles and dubbing are good but not yet great. We’re quickly approaching an inflection point where English won’t be the primary viewing experience on Netflix, and HERMES allows us to better vet the individuals doing this very important work so members can enjoy their favorite TV shows and movies in their language. This is incredible to us because of the impact it will ultimately have on our members as we focus on continually improving the quality of the subtitles on the service. Since we unveiled our new HERMES tool two weeks ago, thousands of candidates around the world have already completed the test, covering all represented languages. It’s also fueling a need to rapidly add great talent who can help provide top-notch translations for our global members across all of these languages. Our desire to delight members in “their” language, while staying true to creative intent and being mindful of cultural nuances is important to ensure quality. ![]() Now we’ve surpassed 20 languages - including languages like Korean, Chinese, Arabic and Polish - and that number continues to grow. It’s hard to believe that just 5 years ago, we only supported English, Spanish and Portuguese. Since Netflix launched globally, the scale of our localization efforts has increased dramatically. We’re pleased to introduce HERMES, the first online subtitling and translation test and indexing system by a major content creator. ![]()
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